Using video to attract leads and customers? Wondering how to craft videos that persuade viewers to take action?
In this article, you’ll discover how to script and produce social media videos that turn viewers into loyal fans and customers.
To learn how to optimize video to create emotional connections with your audience, read the article below for an easy-to-follow walkthrough or watch this video:
Why Emotional Triggers Are so Powerful in Marketing
The real reason that anyone buys from you online has very little to do with you and everything to do with them. It’s empathy, feeling in others what you’ve felt yourself. And what’s fascinating is humans are biologically wired for this. Mirror neurons are programmed to signal us when we have an emotional identification outside of ourselves.
That emotional identification is crucial because when people see their problems being solved, they can start to grab onto that. So if they think they’re going to get value …