As a small business owner trying to get more customers to visit your business or your website, you’ve probably read a lot of tricks and tips on how to ramp up your content marketing strategy in 2019, and beyond (cue reverb so beyond echoes forever and into oblivion, and beyond).
Lately, you may also have seen some dire predictions forecasting the death of content marketing, including blogs and websites. I’ve come across a few articles who’s tone I can only describe as, “Google ate my baby!”
Why Blogs Aren’t Lame or Dead
For example, while normally, I agree with a lot of what Rand Fishkin says, and although it’s true that Google continues to evolve and innovate, I don’t agree that it made the promise he says it did with webmasters and SEO professionals to always drive search traffic to websites.
I also don’t think that using statisticsthat point to overall blog readership growth leveling off are relevant to many small businesses, or …