Categories
Online Marketing

How to Raise Money as an Entrepreneur to Fuel Your Growth – Growth Hacking Unlocked [Video]

Watch/Read More

How to Raise Money as an Entrepreneur to Fuel Your Growth – Growth Hacking Unlocked

Welcome to another day of growth hacking unlocked. One common trend that I saw was, most companies that were leveraging growth hacking and were succeeding at a very rapid rate, had venture capital to help put more fuel on the fire. So I thought I couldn’t truly create a growth hacking course without including raising capital, just in case you want to raise capital. So in this lesson, I’m going to talk about how to raise capital, and I’ll also be diving a little bit more into that in the next lesson as well.

RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Crunchbase: https://www.crunchbase.com/
____________________________________________

When you think about funding, there’s a lot of different stages from self-funding to seed. Then you get into venture, things like series ABC, or even venture debt. And then there is your IPO. And when companies go public, they’re typically raising money as well.

Then you also can get into later stage deals. You can get into M and A, leveraged buyouts. You can get into secondary offering. These are all different ways that you can end up raising money. So now let’s take a look at some examples.

One of my companies that no longer exists was called Kissmetrics. I ended up raising $16.4 million over seven rounds, a little bit too many rounds. And one of our competitors, Mixpanel, they raised 77 million over five rounds. At least from some of the articles I read, I don’t know how accurate they are, and they’ve done it in a lot less rounds.

When you think about series A, B and C’s, typically a series A round, it can range a lot. In series A funding rounds, investors are not just looking for great ideas, they’re looking for traction, they’re looking for money-making businesses.

The average estimated capital raised in a series B round is roughly $32 million.

Series C rounds are typically for scaling, growing even faster. When you think about D, E and F, it all just starts blending in. This is when companies just take a lot of money and they don’t want to go public right away and they want to stay private longer.

There’s a lot of institutional investors out there. There’s private equity companies, firms. There’s also venture capital companies like Sequoia Capital, there’s investment funds. Some of them are like hedge funds. There’s pension funds, there’s custodian banks, sovereign wealth funds like Saudi Arabia invest quite a bit into startups. There’s insurance companies and family offices. A lot of people are getting into startup investing. And you’ll want to create a potential investor sheet. You want to think about who your competitors are, who could be potential investors for you, and that’ll give you ideas. And where I get a lot of my data from is a site called Crunchbase.

You can search around and you can just keep going. You can see who are the biggest players. And from there you can do initial outreach. And what I found is technically getting warm introductions works better, and then you’ll have to do a pitch deck. And then with your pitch deck, you’ll have to present it.

And I have some resources to create pitch decks for you. And going over and creating a list of all the venture firms that you can potentially raise money from. But you can find that at Neilpatel.com/training, click on growth hacking unlocked, then go to week one, lesson one and you’ll see the worksheets I have for you that’ll help you with your pitch deck.

Some key questions to answer in your pitch deck is, what does your company do? How’s it different? How big is a market? Do you have any traction? What is it? What are the unit economics? If you have churn, what’s your churn? And during your meetings, you want to make sure that you introduce your investor to yourself, your product services.

It’s not just about optimizing for the least dilution, you want to optimize for who’s the right fit. And you want to have clear next steps at the end of a meeting such as they’ll think about it, they’ll follow up with questions, maybe schedule another meeting. And after the meeting, make sure you follow up.

And keep in mind that you may get no’s. I’ve got a lot of no’s. A no doesn’t mean no, a no just means not right now.

And now you should have the answer to all of these and look, no matter what people are telling you, you can raise money even if you’re in a hard industry.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/Ol2kGMDvX4o

#SEO #NeilPatel #DigitalMarketing

Categories
Online Marketing

7 Essential Skills Digital Content Writers Need [Video]

What you need to do as a writer is, you need to have concise statements.RESOURCES & LINKS: ____________________________________________How to Write Blog Posts That Consistently Rank Well on Google: https://youtu.be/CjzjUbA8nzAHow to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content): https://youtu.be/kUih7iP-YZYHow to Come Up With Content Ideas That Drive Traffic: https://youtu.be/7l5btHy2rxQUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________So if you're a writer, you're writing to either draw more attention in and eventually convert those eyeballs and that attention into leads, customers, right? Google analytics tells you what content they like, what they don't, what's causing them to bounce. It won't explicitly tell you what's causing them to bounce, but you can make some educational based guess based on the data that they're providing. It'll also tell you the type of content that converts the best, the type of content that doesn't. So that way, when you're writing, you can write with the end goal in mind, which is eventually you want to have a conversion, whether that's someone buying right then and there, or turning into lead, and it'll provide you that data. If you continually write and write blindly, and you write based off what people tell you is amazing, do your friends do, that's all great and fine and dandy, but that doesn't necessarily mean that what you're writing is going to convert into revenue.So there's over a billion blogs on the internet. That's roughly one for every seven people. There's a lot of blogs. The amount of content that's being pushed out each day is so overwhelming. We don't really need much more content, everyone's regurgitate the same information. If you don't have a strategy, how are you going to be different? How are you going to stand out? How are you going to convert people? What topics are you going to cover that solve the pinpoints of your customers? If you don't have a strategy in place and a plan of action, then all you're going to be doing is producing content that doesn't really do anything at the end of the day. Even if you think that this is better based off of analytics data, but you don't have the strategy and how you're going to attack that, and how you're going to go forward, then you're just wasting your time and energy.So the first step in this strategy is attracting the eyeballs. And what you would want to do is see what's in your space that's popular. So there's a tool called Ubersuggest that I have, and you can use it for free. You can type in a keyword or a phrase and click on when you're in Ubersuggest you want to go to the content ideas report, it'll tell you what's popular based off of social shares, like Facebook and Pinterest. Search traffic, what ranks well in Google and how much traffic does it get and what keywords is a rank for. And the third thing is links. What other sites are linking to it because they like the content? So you want to look at the topics and the exact headline that are doing well, and it'll also show you in the tool, what doesn't do well. So you want to more so focus on creating content that's popular on what people like. Now, you don't want to just copy that and regurgitate what's already existing on the web, but you want to do something that's better than that. Think of skyscrapers. And in the United States we may have the Empire State Building, then you may have someone in Dubai who's like, ah, we're going to create the Burj Khalifa, I think was what it's called. And it's going to be even taller, it's going to be double the height. I'm making it up. You're going to have somebody in China say, we're going to do triple the height, we're going to have our buildings go into the clouds. The point I'm making is, you want your content to stand out and be unique, go above and beyond what people are already doing. because if something's already popular and have worked well, if you do something that's double, triple better, you're much more likely to have your content do really well too. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/eyZyIZeu7D4#Blogging #SEO #ContentMarketing

Categories
Online Marketing

Ad Secrets From Big Brands That You Can Copy to Sell More [Video]

Want my team of digital marketing professionals to optimize your website? Click here to get a free strategy call: https://bit.ly/3BuTt7iSubscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/Read more on my blog: https://neilpatel.com/blog

Categories
Online Marketing

And that's why in marketing, I think one of the best skillsets is creativity.RESOURCES & LINKS: ____________________________________________Digital Marketing Trends You Can't Ignore in 2021: https://youtu.be/BjKZ7cNt5roHow to Navigate Digital Marketing: https://youtu.be/Kcn9M_pqyMQUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________When you look at the organic reach, it's harder and harder, but, here's the thing, there's new platforms that always come around and make it easier to get rich, for example, I was on Clubhouse, literally right before we ended up doing this podcast interview, okay? And I started with a hundred and something followers, I joined a room talk for literally 30 seconds and now I have 400 and something followers. Now, is it going to be that easy to gain followers on Clubhouse, if they maintain their popularity and their growth rate within a year or two? Of course not, right? Is it easy to gain popularity on LinkedIn right now? Yes. Why, less than 3%, or roughly around 3% of the people on LinkedIn only post content, which means majority of the people don't post content., they want more people to post content. Now, if LinkedIn had 30% of their people posting content, do you think you would gain as much followers and reach when you post your content? Of course not and why? Because there's competition, they're already getting what they're looking for. So these platforms will encourage you really early on and give you what you want, but the moment they start doing well enough where they don't need it as much, then they turn the little knobs and throttle it, so then that way they start making more money, but it doesn't mean you can't grow in marketing, you just got to get creative and that's why in marketing, I think one of the best skillsets is creativity. Yeah, sure, you can read and learn, but if you can't think outside the box, especially when everyone else is doing the same thing, you're not going to do well. There's so many people with more money, more employees, more resources, you got to really think outside of the box to win. So and what's funny is, it's like I know real estate agents who have done well purely because of LinkedIn. One of my buddies Todd, who's in the mortgage industry has gotten quite a few customers from LinkedIn as well. Who'd ever thought though, right? You can end up getting business from these sites and these platforms, if you participate. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

Categories
Online Marketing

People are starting to use AI and machine learning much more. And everyone's always talked about machine learning and AI, and it's the buzz, and you can have computers write content for you, so you don't have to write content as a marketer or when you're putting products online. And I have to say, the quality still isn't there, but we're really close. RESOURCES & LINKS: ____________________________________________A Step-by-Step SEO Strategy For Beginners | Getting Traffic With Old and New Websites: https://youtu.be/Eh6nlUyqP4M10 Post Pandemic Marketing Tips for Small Businesses | Turn Your Business Around Through Marketing: https://youtu.be/XPyEjqwy-JYShopify: https://www.shopify.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________The big thing which everyone knows is everything's moving online. And if you see what people are talking about, a lot of people are just like, "Yeah, everyone's buying online be of COVID, but after COVID, everything's going to go back to normal. And I have this conception, and a lot of people also agree with this, but I have this conception that what would've happened five years from now of more people adapting online, it just got pushed forward due to COVID. So that's the first big trend that we're seeing. McKinsey has this whole video and report about this kind of stuff. It's quite interesting. They actually even ran commercials, I think, on YouTube about it. But you know, before COVID, commerce... When I'm talking about commerce, I'm not just talking about Amazon, I'm talking about commerce, like accounting, people getting business online, all that kind of stuff. Roughly, 12% of commerce was done online. The rest was done offline. It was still a really small portion. Now you got people like my parents who are just like, "Wow, we knew about Amazon, but we're buying, it's cheaper than going to Target," or cheaper than going to Ralph's, or wherever they go to buy stuff. And they're like, "And sometimes, they deliver it in the same day for free." There's prime and stuff. My parents don't get the concept that are on my accounts, so they think it's quote-unquote free. But I've had it like 100 or $200 or whatever it is.And so that's the first big trend. The second big trend that we're seeing is people are starting to use AI and machine learning much more. And everyone's always talked about machine learning and AI, and it's the buzz. And you can have computers write content for you, so you don't have to write content as a marketer or when you're putting products online.Now, I'm not saying you can automate everything, but you can take out a lot of aspects and have a lot of these tools do things for you that we would've done manually. And I think that's what's amazing. Here's a good example of this, I have this SEO tool called Ubersuggest, and you can use a lot of the tool for free. The majority of the tools are actually given away for free. And I gave my team initiative for 2021. See, when people do SEO, you have to go and modify your code and type in all this stuff. And it gets complicated for most people, and they don't have staff, or they don't know how to code. And I gave my team objective, and I said, "In 2021, I want it where someone can put a JavaScript;" just like you do a Google Analytics, you put this little code on your website, and it tells you how many visits you get in Google analytics; and I'm telling them I want people to be able to put up a little code on their website. If they're on WordPress or something, they just click a button, and they install a plugin. Like make it super simple. With the Shopify, same thing. And do it where that little code can modify all their other code on their website, so they don't actually have to make the majority of their own SEO changes. So imagine saying, instead of telling your developer, "Hey, go make all these changes." What happens if the tool did 60, 70, 80% for you? 100% is going to be tough right now, but let's say 60, 70, 80%? You may not get as good as results compared to if you did manually, but if the tool did the majority of it, you're better off than doing nothing. And then you can always have a human go do the remaining portion that can be done in an automatic way. And you're going to be better off because you just saved money, and you did it more efficiently. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing