Video Content Marketing

How to Produce the Right Video for Your Brand: The New Video Ecosystem [Video]

Video production and video marketing is something absolutely everyone can easily and affordably get into these days. It's really a question of mindset.

The web is becoming video-based. More than that, it's not just Google anymore. It's not just YouTube, blogs or Facebook. The web is composed of a multitude of new hubs and platforms for people to create, share, think, analyse. Apps are the new web frontier, and as they say, there is one for everything.

Even what we used to call software, such as Adobe's Creative Suite/Cloud (e.g. Photoshop, After Effects), now want to be known as apps.

The new world of video

In this new environment, attention is the most precious currency. And the best way to receive any is to build a relationship with your audience(s).

This is where the whole new ecosystem of videos come into play. In order to create lasting relationships, you need at least:

  • Frequency: posting content regularly to keep people coming back
  • Quality: not …
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Video Content Marketing

Live at the Hive Digital Marketing from the trenches - 4 Facebook Campaign Game Plans to Ensure Success Timestamps: 00:00 - Welcome to Live at the Hive Digital Marketing from the Trenches Ep 189 - 4 Facebook Campaign Game Plans to Ensure Success 01:38 - Facebook Launches 'Campaign Ideas Generator' to Help Businesses with their Promotional Efforts04:10 - Conversion.ai5:15 - Instagram Expands Reels to 60 seconds Providing More Capacity for Creativity 10:41 - Snapchat Launches 'My Places' to Cover Up local businesses of Interest within the Snap Map11:46 - Pinterest loses 24 Million Users as Lockdown Ease and Physical Stores Re-open Around the World13:30 - 4 Facebook Campaign Game Plans to Ensure Success 15:15 - Audiences 17:58 - Facebook and Instagram Audience - From Zero To Hero 23:00 - Lead Magnet Campaigns - See & Think 26:01 - Lead Magnet Audiences 27:46 - Local Business Campaign 28:15 - Local Business Audiences30:46 - Webinar Campaigns 34:13 - Webinar Audiences 36:37 - Post Webinar Nurturing 37:07 - Ecommerce Campaigns 38:08 - Tolstoy 39:46 - Ecommerce Audiences 41:09 - How to Create Broad Audiences 42:35 - IDFA Solutions45:25 - Wrapping It Up