In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. This actually pushes organic results further down the page. So what does that mean for SEOs?
Well, that's what I set out to explore. Naturally, ranking in the Featured Snippet itself remedies the problem of positioning, but is this strategy something worth doing? What is a Featured Snippet, anyway? And more importantly, what do you have to do to appear there?
For example, the Featured Snippet below displays the direct instructions pulled from the tasteofhome.com web page.
There are no ads for this query, so the Featured Snippet shown in the answer box is above position 1 of the SERPs for "how to make bread." The directions are shown in four steps before the user has to click …