With the rise of machine learning and the growing consideration of conversion (with predictive conversion rates) by Google, some would say that the quality score is now an obsolete indicator.
There is nonetheless an indicator with some basic rules for a quality Google Ads campaign!
The Google Ads quality score: what is it?
The quality score is a score between 1 and 10 given by Google to each of your keywords. Its objective is to ensure that there is as much consistency as possible between this keyword, the ad displayed and the content of your site. In short, it is a way for Google to guarantee qualified results to the Internet user.
Calculation of the quality score
Its calculation is based on multiple indicators that can be summarized in 3 criteria:
🖱️The expected click-through rate
Volume of clicks / volume of impressions. You will need to attract as many clicks as possible in proportion to the number of times your ads are displayed.
🖥️The usability of the …