Online Marketing

How to Monetize Your AMP Traffic [Video]

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How to Monetize Your AMP Traffic

Google loves accelerated mobile pages in which they load up mobile content faster and create a better experience for users. But when you do that, what you’ll find is all that really loads is your content and you don’t really make any money off your mobile traffic if you do that. Today I’m going to break down how to generate revenue from your accelerated mobile pages.



So a while ago I was in my search console and I was looking at my traffic and I just load up search console here. And I want you to change your date range to the last 16 months. And when I was in search console and I was going through this exact same steps, I noticed that, hey, you know, I get a decent amount of traffic from Google, 66,000,000 clicks over the last 16 months, not bad. Then I scroll down. I clicked on Pages. When I clicked on Pages I could see all the pages that were driving traffic to my website.

And when I did a new button right here and I filtered by device and I clicked Mobile and I clicked Apply, I noticed that it was getting a good amount of traffic from mobile.

Out of the 60 plus million visits, roughly 66, 25 of them, roughly, come from mobile. And when you look at this, it’s like, all right, this is great. It’s a lot of traffic. What most people don’t realize is on mobile, all my traffic comes from accelerated mobile pages.

And I was like, wait, I’m getting a lot of mobile traffic and it’s been climbing over the years. So I’m going to pull up Google Analytics for you really quickly so you can see how much traffic is coming to these accelerated mobile pages.

Accelerated mobile pages tend to have a URL slug of /amp. So again, I have a lot of traffic. I don’t pay for Google Analytics. So I’m not going to show you data on the last 16 months because the report just won’t load.

So I’m going to do /amp. That stands for accelerated mobile pages. And you’ll see how much traffic. So over the last seven days, right, this isn’t even the last year or anything like that or month, it’s just last seven days. 512,000 pages came to these accelerated mobile pages, right? This is people coming from mobile devices. And when you go to my blog, and I know I’m on a desktop device right now, and I’m going to end up pulling up one of my blog posts and I’m going to show you what it looks like on mobile devices.

So on mobile devices, it ended up looking like this, minus this top bar right here that I’m, you know, I’m highlighting and minus the bottom bar, which I can’t really highlight. Cause it’s a click, right?

So the click to get more traffic and the grow your traffic, those two I recently added. But before that my accelerated mobile pages just had the content and that’s it. And what I was doing is I was getting all this traffic to my accelerated mobile pages and I wasn’t driving any conversions.

And when Google first released this, you would see a lot of players like “The New York Times” that are leveraging accelerated mobile pages. And then they’re like, wait, we’re not making any ad revenue. We’re not making any revenue from these pages.

We’ve got to stop and go back to normal pages. I never ended up switching back to normal. I kept my accelerated mobile pages or amp pages. And recently what I had my developer do is I had him add call to actions within my accelerated mobile page.

So on a mobile device, page looks like this, and you see the call to action here where someone could enter the URL or they can click to get more traffic, and that sends them to my consulting page.

As you can see my URL slug, I have source=amp, so I know, and that’s helped us generate a lot more conversions. It was that simple. So the lesson I have for you is just add sticky bars to the top and the bottom of your amp pages and have it go to your landing page, or your products that you’re selling or the services you’re selling and just trying to collect more leads. It works whether you’re a B2B or B2C.

Do this and you’ll at least generate some conversions from your amp pages, and that’s better than generating no conversions. Try it out.

See how it works. For me, our conversions went up by around six percent in total. Keep in mind, majority of my traffic is desktop, but six percent is better than nothing. That’s extra conversions that I never had.

So I recommend just adding a top sticky bar and a bottom sticky bar to your pages to generate more sales from your amp pages.

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The Easiest Way to Get More SEO Traffic [Video]

What if there was a easier way to get SEO traffic to your website than writing thousands and thousands of articles? Today I'm going to break down the easiest way to get SEO traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: you can see on my screen here, I'm logged into my Google Search Console. And I want to show you something really interesting. If I click the NEW button so I can filter more, I can go to Search appearance, then click on Videos. This is going to show me how much traffic I'm getting from things like videos, right, because I filtered down.So over the years, I figure that, hey, I need to stop producing just content to get quote-unquote traffic. I need to get more relevant traffic because I don't really help people with Instagram marketing from a business standpoint, but my ad agency NP Digital does help with things like SEO tools or growth hacking. So we started focusing on videos that don't just bring traffic, but bring quote-unquote our ideal customer. Nonetheless, as you can see here, I've gotten quite a bit of clicks from Google just from video SEO. And I also have Ubersuggest, so that helps with that. "How to Track and Improve Your Rankings." Again, doesn't have the volume that, let's say, Instagram followers has, but it can bring the ideal customers. That can help me generate more sales and more revenue for my ad agency. But the key is I don't just publish my content on YouTube. I'm also publishing it on my own website, and it's driving a lot of traffic. I have content on WordPress, daily SEO tasks. I even have reels that I've been testing on YouTube, or shorts as they would call it on YouTube. Instagram's more reels. And I just produce tons of video content each and every single week. And I don't really do much to optimize it, right? I'm using all the code. I'm just making sure how's my site, how's all the schema markup, stuff like that. Lets Google know what type of content I'm using. But the point I'm trying to make is just go and create video content and publish it on your blog. It's not that competitive. You can rank for a lot of stuff because what Google's doing is they're including it in the results, so not only do you have a chance of ranking for text, but, hey, there's not as many people creating videos, so it's not as competitive. And what I would recommend that you do is do your keyword research. So if you go to, and you're just like, "All right, I'm in the digital marketing space." So you can go load up the Ubersuggest tool, which you can find at, and you can type in keywords related to anything. So I can type in digital marketing. And once you type in keywords like this, you'll see the search volume. Don't worry about the SEO difficulty or the CPC. Typically, though, the higher the CPC, the more lucrative that term is going to be. And go create content all these popular terms. You can even create a video on digital marketing agency, digital marketing jobs, digital marketing company. So in essence, what you want to do is you want to view all the keyword ideas, continually find more and more keywords that have good volume and high CPC. So digital marketing agency, way higher CPC than a lot of the other keywords here, which is great.And once you find the keywords that you like, you can just keep track of 'em. So I would add agency, company, digital marketing company, let's see, services, strategy, courses. I would add those to a list. So in Ubersuggest, you can add it to a list. And I can create a list. Let's go create a new one. So I can create one on YouTube video ideas. I click plus. And now those keywords are going to be added to this keyword list than I can get in the left-hand navigation side. So then I can keep track of all the keywords that I need to go and create a YouTube video on. And if you just leverage this simple strategy over time, you can keep getting more and more traffic. So it's not just about going after volume. You want to go after volume with high CPCs that are related to your business. And don't forget the related to your business part because if you do that, then you'll get the views of the right audience and convert them into customers. If you need help growing your business check out my ad agency Neil Patel Digital @ Subscribe: to learn more secret SEO tips.Find me on Facebook: Instagram: #ContentMarketing #DigitalMarketing

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