September 23rd, 2016 min read
Warby Parker is an eyewear company founded in 2010, by four, four-eyed friends.
Upon realizing that the eyewear industry was making big bucks by selling average products for unrealistic prices, Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider put their heads together, and a brand was born.
Warby Parker, a name that was inspired by two of Jack Kerouac’s earliest characters, is a brand that has taken the marketing world by storm lately, as their success story is one to make note of.
On their website they reference the notion that "Jack Kerouac inspired a generation to take a road less traveled and to see the world through a different lens", which is precisely what they are doing on social media platforms these days.
Their success is no optical illusion, in fact it's so exceptional that we've decided to pull some of their best social media moments to help you see …