We've talked a lot about the customer journey — how it impacts sales, service, and marketers.
But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad).
However, if you work at an ecommerce company, it's important to understand the customer journey: all the touch points and stages.
Below, let's learn how to map your ecommerce company's customer journey. Plus, you can download some templates to help you get started.
Touch points can include when someone sees a social media ad, when a friend tags them in a post online, when they come across your website, when they read a blog of yours, when your product shows up on Google, when they search on Amazon, etc.
The journey from when they first come in contact with …