The popularity of video among consumers has been steadily climbing for years, and savvy marketers have been working diligently to meet the demand. Videos are no longer the latest trend, but a critical element of any integrated marketing strategy. Recent HubSpot research revealed that 54% of customers want to see videos from the brands they support, more than emails, newsletters, social images, and even blog articles.
If you haven’t been incorporating video into your marketing strategy – you haven’t been giving the people what they want! But we’re not here to shame you. This is a safe space. You’re here now, and that’s what counts. Whether you’ve filmed a few marketing videos before, or you’re preparing for your first shoot, the experts at Roger West have put together a few quick tips on how to make your next marketing video shoot your best one yet.
The Golden Rule: Always Have a Pre-Production Document
The pre-production document fondly referred to as a pre-pro doc, is a comprehensive collection …