There are many benefits to using pay-per-click advertising (PPC), from driving active searchers to your website, to increasing brand awareness by appearing on page one for your brand name. There are a variety of ad types offered by Google which include search, video, Gmail and display to name a few. Paid advertising is an essential marketing channel for many businesses, so Google’s recent announcement about Google Ad Credits is a welcome one.
As a part of Google’s efforts to support small businesses during the recent COVID-19 outbreak, it has made $340 million of Google Ad Credits available to companies that have run Google Ads activity between January 2019 and June 2020.
Senior Paid Media Specialist Poppy Mace outlines the key points you need to know. What are Google Ad Credits? Is your business eligible? How can you make the most of the free credit?