In July 2019 Google announced their new app + web property type which was going to become the new default Google Analytics tracking protocol.
My biggest takeaway when this launched was: “Wow, this is basically GA360, but now free”.
It was packed with many new features that had us excited:
- No sampling for standard reports
- Unlimited events
- Funnel builder
- Custom analysis reports
- Ability to combine multiple data streams
When it comes to tagging, the biggest change with this property type was the move to utilizing events (think event actions) and event parameters for your primary tracking which you have full control over.
For example “pageviews” are now an action called page_view:
These are similar to custom events in the GA you are familiar with, however they are now a main focus in GAv4.
Within each custom event you can define custom parameters (similar to dimensions) and user parameters to unlock even more insights in the new reporting.
In the image below …