Social media contests allow you to invite people to follow a certain call to action in exchange for a reward.
There are many benefits to running a social media competition, such as:
- Building a big, engaged audience. Most social media contests invite participants to perform tasks such as upload pictures, share the social media competition or submit answers to questions and therefore attracts more engagement than standard posts.
- Increasing brand awareness. Most social media contests include a “share” tab allowing brands to benefit from word-of-mouth. Plus, people tend to share a social media giveaway more than standard posts.
- Building a mailing list. Most social media contests require participants to submit their contact details and therefore enable brands to grow their subscribers list for future marketing campaigns.
- Increasing sales. Running a social media giveaway is a great way to generate sales leads or generate interest for the brand because you can follow up with …