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Social Media Marketing

How to Integrate Motion Graphics in Your Content Marketing + Examples [Video]

When was the last time a YouTube ad or a social media post caught your attention?

What was it about the content or information that stopped you from skipping the post on your feed or clicking the Skip ad button?

If you’re wondering whether our attention spans have shortened as often reported, the jury’s still out. Some say that equating our attention span to that of a goldfish is a myth.

One thing’s for sure, though – the way we’re processing information online is changing.

YouTube UK industry manager Paddy Collins writes that our attention span is like a muscle. With the deluge of data and information, our attention span muscles have developed this reflex of diverting itself elsewhere if it knows what will happen next and doesn’t like it.

In short, your audience has learned to shut off their attention muscle if your information is irrelevant to them.

A 2018 survey from Salesforce Researchalso supports this idea. …

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.mondoplayer_submit:hover { background-color: rgb(187, 101, 44); border-color: rgb(187, 101, 44); } .mondoplayer_submit { display: inline-block; cursor: pointer; border-radius: 12px; border-color: rgb(238, 129, 56); background: rgb(238, 129, 56); color: rgba(239, 239, 239, 1); padding: 8px; margin: 0 auto; border-style: solid; border-width: 1px; text-align: center; font-family: 'Lato', sans-serif; text-shadow: none; transition: color 0.2s linear, background 0.2s linear, border-color 0.2s linear, text-shadow 0.2s linear; text-decoration: none; font-size: x-large; font-weight: bold; }

Categories
Social Media Marketing

Instagram Archive Posts: Marketing Strategy [Video]

Are outdated, seasonal, or giveaway posts cluttering up your Instagram profile? Wondering whether you should delete or archive older Instagram posts from your profile? Find out how to safely clean up and curate your Instagram profile content, with this advice from Instagram expert Jenn Herman. Discover the difference between deleting and archiving an Instagram feed post or story, what happens when you archive an Instagram post, and when to use each option. Learn how to archive a post, and how to restore or undo an Instagram archive post. You’ll also discover three types of posts you should consider removing from your profile today. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub🚀 Visit Jenn’s Channel for More Instagram Tips-- https://www.youtube.com/c/JennsTrends/ 🔗 Find Resources and Tools Mentioned In this Episode-- How to Use Instagram Insights to Create Better Contenthttps://www.youtube.com/watch?v=DVThnXormAY 🎥 Social Video Summit-- Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter during our upcoming Social Video Summit.-- https://www.socialmediaexaminer.com/0v7u 🎧 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:30 Delete or Archive Instagram Posts?01:12 How to Archive Instagram Posts01:33 How to Restore Archived Posts02:28 What You Should Archive03:38 Is Your Instagram Grid Important?04:26 Instagram Guides Explained05:09 How to Create an Instagram Guide05:36 How to Use Instagram Guides#SocialMediaMarketing #InstagramMarketing #Instagram

Categories
Social Media Marketing

Should You Delete Old Instagram Posts? | Ask Me Anything [Video]

This week’s Ask Me Anything focuses on PIVOTING Your Business…Having more than on IDEAL CLIENT…and DELETING old posts… annnnnd I’ll be answering your questions *live* so let’s DO THIS!00:00 Hello + Welcome00:45 Should You Delete Posts?02:46 I Hope You Never Fit In04:56 Pivoting In Business08:53 Test Going Live10:57 Transitioning Your Business Online12:10 What Analytics to Watch12:49 Can You Have Multiple Ideal Clients?15:50 Succeed With Reels18:04 Covers for Reels19:51 Remain Undaunted27:52 Final Thoughts