Digital Marketing

How to Install the Twitter Universal Tag with Google Tag Manager [Video]

The Twitter Universal Website tag provides Twitter Conversion Tracking and Twitter Retargeting conveniently through one Tag. If you have Google Tag Manager installed you can now easily implement it. In this video, learn how you can set up Twitter tag properly and also define your audience and conversion tracking.

? Links:

Twitters ads –

Twitters offical documentation –

Google Tag Manager –

Twitter has their own tag, the Twitter universal website tag. And in this video, I’m going to show you how you can install it via Google Tag Manager. Now, my name is Julian and you’re watching measureschool.

All right, today our journey starts in our demo shop where we already have Google Tag Manager installed. And we now want to add to this our Twitter ads tracking. So obviously, you would need to have a Twitter account, we have one here at measureschool. So follow if you want to stay up …

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