In this episode of Subscription Ecommerce Live, we sat down with Kelly Vaughn, Co-founder of Govalo and Founder and CEO of The Taproom. We discussed- How offering more powerful gift cards could be a Shopify seller’s ultimate solution to this holiday season’s supply chain issues- Why you should make subscription management as convenient as possibleThe benefits of creating and communicating really compelling reasons to subscribe- How gift cards can be used as a retention strategyAbout Kelly:Kelly has over a decade of experience in ecommerce. She’s the Co-founder of Govalo (https://govalo.com/), a brand new Shopify gift card solution that offers send scheduling and an out-of-stock integration.She is also Founder and CEO of The Taproom (https://thetaproom.com/), an agency that builds custom development solutions for ecommerce sellers on Shopify and Shopify+. Her team has worked with clients including All Girl Shave Club, Eat Your Coffee, and Mask Moments.Kelly co-hosts both the Ladybug Podcast (https://www.ladybug.dev/) and Commerce Tea (https://commercetea.com/), and authored Start Freelancing Today (https://startfreelancing.today/).If you learn something from this discussion, we'd love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/We'll be back every other Wednesday. This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify + BigCommerce)Timestamps0:00 Intro2:05 Q&A with Kelly Vaughn of Govalo and The Taproom2:58 The story behind Govalo: a better Shopify gift card experience5:40 How offering more powerful gift cards could help with supply chain woes9:34 The benefits of giving and receiving gift cards to specific stores12:49 Govalo's plans to integrate with Recharge14:40 Why merchants should make subscription management as easy as possible18:43 Why you should create compelling reasons for customers to subscribe22:23 Taproom examples of how to build out subscription benefits on your website 26:06 Why Kelly likes community-based subscriptions29:37 Don't be afraid of having a small community31:15 How to use gift cards as part of a retention strategy48:07 How you can use ARPU and Govalo together right now
Introduced how to connect ANTDIY and BigCommerce stores
BigCommerce ecommerce platforms enables users to build and scale their online stores with ease.
Thank you to Sephora for sponsoring this video and joining me to present this Monochromatic Browns for Fall Makeup Tutorial on our beautiful model, Tsi (IG: @tsimply_tsi). All products used are from Sephora and can be found in-store at Sephora and on Sephora.com, or by using the links down below! Remember, the Holiday Savings Event is from November 5th - 15th, so be sure to use the multi-use code “YAYHOLIDAY” for the discount! All tiers currently have access :-)PS: Get 30% off ALL Sephora Collection! Load up on Sephora Collection must-haves during this sale. Beauty Insider only. Unlimited use, in store and online. Discount applied at checkout.SEPHORA HOLIDAY SAVINGS EVENT DETAILShttps://go.magik.ly/ml/1c3o0/If you haven’t already, sign up to become a Sephora Beauty Insider!https://go.magik.ly/ml/11owl/- - -Here are the dates/discounts for the different Tiers:Tier: ROUGE MembersDates: 11/5-11/15Offer: 20% off multi-use onlineTier: VIB MembersDates 11/9-11/15Offer: 15% off multi-use onlineTier: INSIDERSDates: 11/11-11/15Offer: 10% off multi-use online- - -Instagram: @PAINTEDBYSPENCERBusiness/Management: email@example.com- - -Product Breakdown:-LIP MASK: Lip Sleeping Mask by Laniegehttps://go.magik.ly/ml/1c3ob/XFOUNDATION: "360" & "445" Pro Filt’r Soft Matte Longwear Liquid Foundation from FENTY BEAUTY by Rihannahttps://go.magik.ly/ml/1c3og/XSKIN PREP: The Dewy Skin Cream Plumping & Hydrating Moisturizer by Tatchahttps://go.magik.ly/ml/10rdv/XCOLOR CORRECT: “Tan” Magic Vanish Color Corrector by Charlotte Tilburyhttps://go.magik.ly/ml/17lnl/XCONCEALER: “Medium Dark 1 (G)” Turn Up the Base Butter Silk Concealer from ONE/SIZE by Patrick Starrrhttps://go.magik.ly/ml/1a4zz/XPOWDER: “Golden Neutral” Ultra HD Matte Setting Powder by MAKE UP FOR EVERhttps://go.magik.ly/ml/1c3or/XBRONZER: "I$land Ting" Sun Stalk'r Instant Warmth Bronzer from Fenty Beauty by Rihannahttps://go.magik.ly/ml/zm8z/XBLUSH: “Wildberry” Soft Pop Powder Blush from MAKEUP BY MARIOhttps://go.magik.ly/ml/1ats2/XBROWS: "Dark Brown" Brow Pop Clean Dual-Action Defining Eyebrow Pencil by Kosashttps://go.magik.ly/ml/16ayk/XEYES: Major Dimension Eyeshadow Palette by PATRICK TAhttps://go.magik.ly/ml/18ase/XEYELINER: "Busty Brown" Point Made 24-Hour Gel Eyeliner Pencil from ONE/SIZE by Patrick Starrrhttps://go.magik.ly/ml/zybc/XMASCARA: LEGIT LASHES Double-Ended Volumizing and Lengthening Mascara by Huda Beautyhttps://go.magik.ly/ml/125fr/XLIPSTICK: Master Mattes™ Pro Lip Palette from MAKEUP BY MARIOhttps://go.magik.ly/ml/125g0/XGLOSS: "Dip" Wet Lip Oil Plumping Treatment Gloss from Kosashttps://go.magik.ly/ml/1c3ph/XSET: On 'Til Dawn Mattifying Waterproof Setting Spray from ONE/SIZE by Patrick Starrrhttps://go.magik.ly/ml/1alla/- - -DISCLAIMER: This video is sponsored Sephora. Although, all thoughts and opinions shared are my own! Links listed above could be affiliate links, which means I receive a small commission on a sale. Thank you always for the love and support!#sephorahaul #sephora @magiclinks