If you’ve been busy managing your social media presence, and would like to see an increase in your social media ROI, there are a few strategies you can implement. Although they require time and resources to put together, they are worth the effort.
First, you need to identify what type of social media ROI you are after. Your social media marketing ROI can be how much revenue you want to generate or could have a non-monetary value such as:
- traffic to your website
- number of fans
- your reach
Once you’ve decided what type of social media marketing ROI you are after, you will have to check your social media metrics, and keep a record of your progress in a spreadsheet.
For example, if your goal is to increase your reach, then create a spreadsheet where every week you write the total reach your posts have received. Do the same if your goal is to increase your audience size, …