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Small Business Marketing

How to Increase your Close Rate After a Successful Cold Email Campaign? [Video]

How to Increase your Close Rate After a Successful Cold Email Campaign?

Here is How to Increase your Close Rate After a Successful Cold Email Campaign.

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I know we talk about lead generation a lot on this channel in terms of cold email and how to generate more leads for your business. But one of the things that we have had the master over time is conversion rate optimization. And what that is is increasing the number of people that actually buy from your site. So increasing your close rate means if you have 20 sales calls and you close one, it would be closing two instead of one, and that would double your sales. So that’s what I want to talk about today, because if you can increase your close rate, you can double your sales without getting more leads from cold email, without generating more traffic to your website. All you have to do is get a little better at closing and you can literally double the revenue coming into your business.

Now we’re all salespeople here. But as business owners, I also run websites. Me and Robert do Botfuse. We do X27 and Email10K. We have several websites that we run and we use a few tools for actual conversion rate optimization. One is having an automated chatbot like Botfuse. We also use Hotjar to track how people interact with our site. And there’s some other tools that we use. And the reason why I bring that up is it’s super important to track numbers so you know where you stand. If you are the person in charge of taking sales calls from a website, how much traffic actually came to that site, and what percentage of them booked the meeting on your calendar?

Because if you can increase the number of meetings, then you can increase the number of sales. And then from the meeting number, you need to know how many people did you meet with and what percentage of those people did you close? Did you make money from it? Because if you could increase that, then you can increase your close rate and increase your revenue. So you need to be tracking these numbers diligently. You can actually start right now. Think about it. How many sales calls did you have last week? And then be brutally honest. How many of those sales calls did you close? And how many sales calls do you think are going to close in the next couple of weeks based on those numbers that you just ran. And it’s important to be brutally honest here because you might find that you had 20 meetings and only one person closed.

Typically, the agency conversion rate for inbound leads is much, much higher than that. Sometimes it’s as much as 70% when you’re just starting out. But it could even at scale be 25%, where you’re closing one out of every four meetings that you take as an agency. If you’re closing one out of 20 meetings, you have a lot of room for improvement. So let’s go through some tips for increasing your close rate.

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0:00 What exactly is the close rate and why does it matter?

1:05 How do we Improve the Close Rate?

2:00 Tracking the Close Rate

2:39 Tip 1 – Don’t lose touch

5:00 Tip 2 – Understand what their needs are

7:00 Tip 3 – Ask closing questions

8:00 Tip 4 – Frame what you are selling as an Investment

9:10 Tip 5 – Put in the time

Make your own Chatbot with Botfuse at: ➡️ https://botfuse.com/ ⬅️


/// R E S O U R C E S

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Have us grow your business: http://experiment27.org​

FREE DOWNLOADS: https://linktr.ee/email10K​
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#CloseRate #ColdEmail #Email10k​

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Categories
Small Business Marketing

Build A Better Browser: Improve Your Browsing Experience [Video]

Browser extensions allow users to add or modify the features of their web browser in order to improve its functionality. In this video, I show you how to build a better browser.Find out how to add new features to your browser and customize it to suit your needs with browser extensions.Videos of browser extensions mentioned:DuckDuckGo: https://youtu.be/a8Uk6fI4oS4LastPass: https://youtu.be/0eVukQjo3Wg Evernote Web Clipper: https://youtu.be/vA-6K_wrmW8Grammarly: https://youtu.be/JTM1zpH7VPMAgorapulse: https://youtu.be/wUtWWO5vMMoMixMax: https://youtu.be/u27l0kEgH1QTubeBuddy: https://youtu.be/lyaU1o1cmEcContent00:00 Start01:55 Extensions and add-ons in Chrome05:15 Adding extensions in Firefox06:43 A warning!12:50 Which browser?----------💻 Join us for Webinar Wednesday, every week: https://dottotech.com/webinarwednesday🗣 Hire Steve as a Speaker: https://dottotech.com/speaker/🧰 What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM🛒 Our Amazon Store: https://amzn.to/3055twF🥰 Support Dotto Tech on Patreon: http://patreon.com/dottotech🖥 Steve’s Website Links→ Website: https://dottotech.com/→ Blog: https://dottotech.com/blog/→ Steve’s Vlog: https://dottotech.com/vlog/→ Podcast: https://dottotech.com/podcasts/→ Product Showcase: https://dottotech.com/product-showcase/😊 Steve’s Social Accounts→ Twitter: https://twitter.com/dottotech→ Facebook: https://www.facebook.com/DottoTech/→ Instagram: https://instagram.com/dottotech/📹 Steve’s Gear: → Webcam: https://amzn.to/309NdSS→ Lights: https://amzn.to/31y1p5r→ Audio Mixer: https://amzn.to/31zcl2W→ Microphone: https://amzn.to/304jpXz→ Green Screen: https://amzn.to/304k4s1#chrome #firefox #brave

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Small Business Marketing

Episode #87: 10 Strategies to Make Sure Your Email Newsletter Gets Opened [Video]

With so many different marketing channels available now, it's easy to feel that email has no place in modern strategies. Many feel that email is outdated. It's certainly been around for far longer than any of the dominant social media networks.The fact remains that email is not dying and is, in fact, incredibly effective. Over 102.6 trillion emails are sent annually with the number only projected to increase in the coming years. People are also far more attached to their email accounts than you may think, checking their inbox at least once if not multiple times throughout the day.However, with users receiving 13 commercial emails per day on average, capturing their attention is more art than science. It's the failure to properly leverage the audience that forms the misconception that email marketing is dying.Marketers need to be a lot more diligent and crafty when it comes to email marketing compared to launching campaigns on social media networks. Listen to this episode and use these 10 strategies to increase the chances of your email newsletter not being confined to the depths of your leads’ inbox. General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.comor simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here : https://www.lbmsllc.com/online-presence-report/ and we’ll send you a free snapshot report to get started.For a free copy of my book, 7 Steps to Recession-Proofing Your Business , click this link: https://www.lbmsllc.com/book Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllc Instagram: https://www.instagram.com/lbmsllc/ Twitter: https://twitter.com/lbmsllc LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ YouTube:https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

Categories
Small Business Marketing

Top 5 Digital Marketing Strategies for Small Business | Digital Marketing for Beginners.Digital marketing is rapidly changing and small businesses must transform in order to stay relevant in 2021.Today we cover our top 5 digital marketing strategies for small businesses. These are strategies that you can use to transition online, drive brand awareness, leads and sales.Looking to learn more about SEO? Get started here:https://youtu.be/Ru4DFEcZAFwLooking to learn more about Google Ads? Get started here:https://youtu.be/GcRRDB-cVagThese are the tools that we mentioned in this video:- MailChimp: mailchimp.com- Klaviyo: www.klaviyo.com- Invideo: https://invideo.io?ref=stewartgault- Canva: https://canva.7eqqol.net/0qDG3*(Some of the above links are affiliate links, which means we will get a commission if you upgrade to a paid plan through these links, this helps support our channel and we thank you in advance!) Today we cover the following chapters in this digital marketing guide:0:00 Intro00:57 Email Marketing & Automation02:39 Video Marketing - Vertical Format03:55 SEO - Search Engine Optimisation05:12 Google Ads - Pay Per Click06:27 Micro-Influencer Marketing07:55 Outro Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if you found this digital marketing guide for beginners helpful. Also, if you require any help or support, make sure to get in touch with us today.Thanks for watching and enjoy this video!#digitalmarketing #smallbusiness