For any business, both traditional and e-commerce, the holiday provides a great opportunity to increase revenue and lift sales and awareness. Digital marketing is more important than ever at this time of year, but more than that, you want to be able to engage with your clientele to give them a more personal touch this holiday season. And the best way to do that is by employing social media marketing. The Digital marketing People are the experts at implementing a social media marketing strategy, and we have compiled a few ideas to think about this festive season.
Engage With Your Following
Social media is unique in that it allows you to engage with your audiences, and it also allows your client base to engage with your business. The festive season is the ideal time to encourage client engagement with your business on Social Media. For example, offering a discount to those who upload photos of them posing with your product. …