Video Content Marketing

How to get started with video marketing in 5 easy steps [Video]

British Film Institute tutor and filmmaker Sa-Ra Zwarteveen guides you through how to start creating professional marketing videos in 5 easy steps.

Step 1: Choose your video content strategy

Choose which strategy suits your audience and objective. This could be:

Thought leadership videos:

  • allow your audience to think of you as an authority
  • gives you credibility and makes your audience trust your expertise
  • could include Q&As, industry trends or advisory/how-to videos

Social proof videos:

  • focuses on what users of your products or services think about you
  • could include user-generated videos, testimonials and interviews

Product/service video:

  • presents the advantages and features of your product or service by showing your audience how it works and how they will benefit

Step 2: Plan your video

Plan before you start shooting – saving you time, money and stress. This could be:

  • writing a script
  • creating a shot list and storyboard
  • assembling any crew or people who are appearing in the video 
  • preparing your equipment, locations …
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Video Content Marketing

Go Digital | How To Grow Your Online Presence, Benefits Of Video Content & Social Media Marketing [Video]

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Video Content Marketing

Home Office Tour 2021 // What's in my bag??? [Video]

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Video Content Marketing

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Video Content Marketing

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