Want to better understand if your marketing is working? Need to do more with marketing analytics?
In this article, you’ll discover a five-step framework for marketing analysis. You’ll also learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts.
#1: Set Up a Framework for Tracking the Right Data in Marketing Analytics
Perhaps you’ve been plagued by this in your own business: You know a ton of numbers but you’re not able to use them. This happens all too often in the world of measurement because there’s no framework for those numbers.
So how do you know if your marketing is working?
To better analyze your data, I have a simple five-step framework that you can use immediately to start getting stuff done. Read the article below for an easy-to-follow walkthrough of this framework or watch this video: