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How to Get More Organic Reach & Visibility on Facebook – Module 2 – Lesson 1 – Facebook Unlocked [Video]

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How to Get More Organic Reach & Visibility on Facebook – Module 2 – Lesson 1 – Facebook Unlocked

Today I’m going to be breaking down how you can get more organic reach from Facebook. And of course, this is going to help you go from zero to 200,000 followers.

RESOURCES & LINKS:
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Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
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If you want the most amount of organic reach you got to first understand Facebook’s news feed algorithm. What I mean by this is when you post on Facebook, Facebook determines if they should show your content you’re posting to other people, or if they should barely show to anyone, or heck even worse if they should show it to no one.

What I would recommend is first you want to post information that really helps other people.

So first needs to appeal to the audience that you’re targeting. And that’s probably the most important aspect of the newsfeed algorithm.

The second most important part is when you drive people off of Facebook you don’t do as well compared to when you keep people on Facebook. And the best way which I found to do consistently well is just by publishing evergreen content.

You want to optimize for SEO, but keep in mind user experiences the most important thing. And I also recommend that you write for beginners and you avoid things like technical jargon or other keywords that people don’t understand.

And of course, when you’re creating this content don’t be afraid to repurpose it. Search ins don’t penalize for duplicate content. So I repurpose my content on Facebook, LinkedIn, Instagram and the list goes on and on that help me get more traffic over time.

And when you’re posting you’re probably wondering, hey Neil, when should I post? Well, you can just look at your audience and see when are they on Facebook because they provide analytics.

When posting on Facebook I recommend that you do native posting. What I mean by this is try to post as much of the content on Facebook. Don’t try to send them off to your website.

And then the second thing that I would recommend is don’t use one of those apps to schedule your content. Facebook wants you to go on Facebook and post through there versus using an app that allows you to schedule.

Look at the numbers, look at the dates that you’re posting. This will help you figure out how to fine-tune and only share the stuff that’s going to not necessarily quote unquote go viral because you can’t control virality but more so post the stuff that people want to engage with. Like, share, comment.

I also recommend that you compare Facebook to other sources. You need to look at Google ads, YouTube ads, SEO, TV, newspaper, radio. All this will give you understanding of what’s working in your sector but on different platforms.

And if you don’t have a big network I recommend partnering up with other Facebook pages. When you partner up with them and you can look for ones at similar pages, similar audiences, you can start promoting their stuff, they can start promoting your stuff it creates this win-win situation.

Take that customer feedback, take those testimonials, post and share it. It can even be an image format. And this will help get more and more people who want similar results start following your fan page.

Now, if you just do it very boring and salesy it’s not going to work too well. Keep in mind even if you post a testimonial, if it’s not beneficial to the audience it’s not going to do well.

You’ll end up learning what your fans like and what they don’t which is going to help you get more net followers. Because you remember every time you post, yes you could potentially get more followers but you can also lose followers if people don’t like what you’re posting. And that’s really important because you need to monitor these insights to figure out what’s working and what’s not working.

One other thing that I recommend is to build your brand. And one way to increase your brand authority is by following the rule of seven in marketing. When someone sees or interacts with your brand seven times they’re much more likely to evangelize you, remember you, talk about you and that’s super important, that’s how I build brands.

And last but not least if you don’t love what you’re posting, if you don’t love helping people, if you don’t love the industry you are in and you don’t care, well, you’re not going to do as well. That’s why I recommend you try to put other people first. Putting them first is what’s going to get you the results that you’re looking for.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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Online Marketing

Is SEO Really Working For You? [Video]

You spent all this time doing SEO, but how do you know if it's really working out? Today I'm going to break down if SEO is working for you. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Now, it's obvious you're already starting to rank high on page one, you're getting more traffic and you're getting more sales, but there's this weird honeymoon period when you're doing SEO, the first two, three months, sometimes even six months, you're not getting the results you want, and you're putting all this time, effort and money into SEO, and the question is, "Should you continually be spending that money? Is it really worth it?" And there's a specific way you can see if SEO is working for you. So first off, I want you to head to Ubersuggest neilpatel.com/ubersuggest, you can type in your domain name, like I'm typing in neilpatel here, and you'll see Ubersuggest load. Now, if you have a brand new site, you may not see a graph like this. If you do see a graph, your ideal goal is for it to be going up and to the right. That's the first leading indicator that SEO is working for you. If it's flat, doesn't mean all hope is lost. If it's going down, again doesn't mean all hope is lost. There's ways to reverse that, but more so you want to figure out if SEO is working for you and the he easiest way is to first see if the graph is going up and to the right. The second thing that you can end up doing to see if SEO is working for you is I want you to click on the dashboard link on the left side of Ubersuggest. If it requests you to log in, make sure you go and log in, and I want you to click on new project or create a project. You put it in a URL. So I'm going to end up putting in one of my company websites, Np Digital, and then click next, type in the cities that you're going after. For me, I'm going after United States, and click next. The next thing you're going to want to do is put in your keywords. So, as you can see here, it'll give you a list of recommended keywords. If you're a brand new website, you may not have that. So, I'm going to type in keywords like SEO, that I may be targeting. I'm going to type in keywords like marketing, SEO company, and then the next thing I'm going to do on the next page is going to say track my competitors. Some of these may be your competitors, some of them may not. It's pulling based on common keywords. Now this project is brand new, so let me go over to the Neil Patel project. All you have to do is on your dashboard, click see more, under tracked keywords, and you can see your rankings over time. You may see a gray box like this, if you're doing just, if you just started, because you won't have too many results when it comes to rank tracking. If you have been doing it for awhile you can change your date range, like I do last month, and you can see Marketplace Facebook, and the keyword I may be tracking is LinkedIn, and you can see if it's going up or down over time. That'll give you a good idea if SEO is working for you. And you can continually add keywords, like I can add the keyword, SEO company. I can add another keyword like SEO, and then I just click start tracking my rankings, and it'll take a bit, because Ubersuggest says has to crawl, but as Ubersuggest crawls, you'll end up being able to quickly see, all right, what am I rankings? And as you can see is pretty quickly here, right? SEO, that's my rankings for it. SEO company. Even though your traffic's not going up, if your rankings are going up, that's a good leading indicator that SEO is working for you. So that's how I judge if SEO is working. Once you're getting the traffic, then I look at conversion rates, but for now I recommend creating a project in Ubersuggest, tracking the main keywords that you're going after, so that way you can see leading indicators of SEO is working for you. Keep in mind, if you're not raking in the top hundred, you'll just see a little dash, a little line like that. If you're ranking in the top hundred, you'll see a number, and the more greens you see over time, the better off, and I recommend you daily rank tracking because, as I mentioned, Google does on average over eight algorithm changes per day, even though most of them are small. It'll give you a better understanding of what is happening. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ On Instagram: https://instagram.com/neilpatel/ https://youtu.be/u0uw-RicDKc #SEO #ContentMarketing #DigitalMarketing