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Digital Marketing

How To Get Found On Google [Video]

This is a 6 minute read.

Have you noticed how search results on Google are changing? In some cases, it's almost as if Google were reading your mind. It's not across all search queries – yet. It's happening, though. This evolution will affect how to get found on Google for your business.

This is more fundamental than title tags and meta descriptions - not that you should ignore those. Rather this gets to the heart of making meaning for your visitors and prospective customers regardless how they find you.

Here are notes from the presentation Will Critchlow, CEO of Distilled, gave at INBOUND15 on this topic. 

The Future of Search – and what you should be doing about it right now.

As Critchlow explained, we are right in the middle of the most exciting and dramatic changes happening to search. He's not talking about algorithm changes such as Panda or Penguin. Rather, he's referring to bigger shifts in how Google operates behind the scenes …

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