Today is another day of LinkedIn unlocked, where I break down how to generate more followers, turn those business connections into leads and customers. And today we’re going to be breaking down the third lesson of the week, which is B2B versus B2C. You can, in theory, use LinkedIn for a little bit of both.
RESOURCES & LINKS:
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
Now, before we get started, you have to ask yourself, are you in the B2B space or B2C space? And how to market each because that’ll help you generate more sales. And we’ll discuss, as I mentioned today, B2B versus B2C, and how you can use LinkedIn for both of them.
So selling B2C includes lower price points, shorter sales cycles, fewer decision makers, selling direct to the consumer. 95% of your sales would typically happen on your site or platform or in sales and you usually don’t have too much interaction …