There are a lot of things to consider when you’re in the process of starting a small business, but one of the most pressing questions concerns the potential market you want to target — and what your niche in said market is going to be.
Over the weekend I spoke to a friend of mine who’s in the process of starting her own small business — she knows she wants to sell clothing in an online store and has already started looking into everything from marketing to production, but she wants to find her niche in the online shopping world before she goes any further. It’s that little hook that makes your business stand out in an oversaturated market and allow it to thrive regardless of competition.
When thinking about your own niche, here are three points to consider:
The biggest thing to consider when finding your niche is your …