When it comes to social media, every brand wants in on the action. It’s no secret that social media marketing works only if a brand actually has fans or followers. Amassing a respectable audience on Facebook, Twitter, Google+ (is that still a thing?), Linkedin, Instagram or any of the other platform du jour is tough.
Many brands and small businesses want their social media presence to be organic, meaning no money invested. Having a good, or great, social media presence can help any business grow like wildflowers. But, this will only happen after it develops a large following and then works consistently to engage, educate, and cultivate this audience. Brands want the growth and audience, but aren’t willing to pay for it.
Seems like a catch 22.
Can a brand simply grow their social audience organically? Is that even possible in today’s pay-to-play landscape? Here are some metrics.
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