Digital Marketing

How to Expand Your Facebook Ad Targeting to New Audiences Videos [Video]

Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results?

Facebook advertising expert Tara Zirker shares 23 Facebook audiences you should be using in your Facebook ads targeting.

You’ll learn the six types of warm audiences you should already have access to, and how to scale those warm audiences with eight Lookalike audiences.

You’ll also find nine types of cold audiences as well as how to use the Audience insights tool to find even more cold prospect audience segments that will work for you.

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00:00 Intro
00:47 Warm Audiences
01:43 Lookalike Audiences
03:52 Cold Audiences
05:32 Audience Insights Tool Walkthrough
07:15 Additional Information

#SocialMediaMarketing #FacebookAds #FacebookMarketing

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Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: Connect with Janet and Aimtal: Online: Linkedin: Twitter: Instagram: Facebook: Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: Group: