Social networks have become essential in the daily life of consumers. They also represent a new stage in their purchasing journey. Seeking inspiration on Instagram or asking for advice on Facebook before purchasing a product or service has become commonplace. It is a real opportunity for companies to exploit, whatever your sector of activity.
By exploiting the potential of social networks, you benefit from many advantages: gain visibility, generate more traffic on your website, distribute your campaigns to a target audience … It is also a very effective way to increase sales and revenue, provided you successfully engage your followers.
In our white paper “E-commerce: How to sell through your social networks? », We give you all the keys to build and optimize a social media strategy. In this article, we present our top tips for engaging your followers to grow your sales.
Target the relevant audience to better engage
It only takes a few minutes to …