User generated content, also known as UGC content on social media, is content in the form of posts that has been created by people about a brand without any financial reward.
In other words, UGC in marketing involves publishing posts talking about a business or brand from people who simply enjoy the products or services but are not in any marketing partnership with the business.
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Having people create user generated content is very beneficial in many ways.
First, it’s free. People don’t get paid to write posts about your brand.
The second benefit of using UGC in marketing is that it acts as social proof, because it displays people enjoying …