Twitter Analytics is Twitter’s built in Twitter data analysis feature that allows you to track the performance of your Twitter account.
In other words, it’s a free tool you can use to check how well your Twitter account is performing as well as provides detailed Twitter data analysis about your audience.
There are many benefits to using Twitter insights.
The first benefit of Twitter data analysis is collecting information about your tweet analytics, in other words, tweet impressions. In other words, how many times your tweets were displayed in people’s newsfeeds.
Another benefit of using Twitter data analysis is that it displays how many people visited your profile, so you can see whether some of your efforts triggered a spike in profile visits.
Twitter analytics also displays how many mentions your tweets received. In other words, how many people mentioned you in their tweets by adding your username in their tweets or by sharing one of your tweets. …