It’s a video-based world – we’re just living in it. In terms of marketing and particularly building awareness through channels like social media, video is by far one of the most powerful tools that you have available to you in the modern era.
A study by Social Media Examiner estimates that 60% of social media marketers are currently using video across their campaigns – a number that is growing all the time. In just a two year time, it is estimated that videos will make up about 82% of ALL traffic on the Internet worldwide – let that sink in for a moment.
By the end of 2017, videos will make up 75% of ALL Internet traffic.
All of this stems from the fact that four times (!) as many customers would rather watch a video about a product than read about it – even if both a video and a blog post contain the same essential pieces of …