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Social Media Marketing

How to Edit Videos for Social Media in 5 Easy Steps [Video]

It’s a video-based world – we’re just living in it. In terms of marketing and particularly building awareness through channels like social media, video is by far one of the most powerful tools that you have available to you in the modern era.

A study by Social Media Examiner estimates that 60% of social media marketers are currently using video across their campaigns – a number that is growing all the time. In just a two year time, it is estimated that videos will make up about 82% of ALL traffic on the Internet worldwide – let that sink in for a moment.

By the end of 2017, videos will make up 75% of ALL Internet traffic.

All of this stems from the fact that four times (!) as many customers would rather watch a video about a product than read about it – even if both a video and a blog post contain the same essential pieces of …

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Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better