Since social networks are micro blogging platforms, emphasis should mainly be put on content. Not only focusing on the frequency of posts, but their quality and relevance.
Although social media content tends to be short, often times people can experience writer’s block.
Remember that people who follow you on social media are after information relevant to your industry. For example, should you be in the “organic farming” industry, ensure your content always or as often as possible, relates to that topic and avoid publishing information that is not directly or indirectly linked to it.
One way to come up with social media post ideas is to use Google alerts.
Google alerts is a tool that allows you to receive email notification when information related to your industry has been published on the web. This tool also allows you to decide on the frequency of these email notifications.
You can either …