Looking to grow your YouTube channel and attract more views? The “trick” is to target topics with search demand.
This is the approach that helped us grow our YouTube channel from ~10,000 to over 200,000 monthly views in around a year.
We also gained over 50,000 new subscribers in that same period.
In this post, I’ll run you through our three-step process for finding the best keywords to target on YouTube.
Step #1: Map out a hierarchy of topics
Imagine that you sell phone cases online, and you’re creating a new channel where you’ll unbox new smartphones to attract an audience of potential customers.
Your first thought might be to go after broad topics with huge search volumes.
The problem is that if you create videos on topics that are too broad, then you’ll attract an irrelevant audience. By the same notion, if you create videos on super-niche topics, then you won’t attract enough people.
Solve this by …