In this guide, we will teach you how to do keyword research. By keywords, we mean the words that people use to try to find your content when using Google or another search engine. If you’re looking to improve your site’s rankings, follow this keyword research guide.
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To start, there are four main keyword intents to take into account.
Navigational are for brand names that are well known such as Netflix or Facebook you will search for those names and unless you are a large brand you won’t have to think about that.
Transactional keywords are for when people want to purchase something such as a model number when you want to find a specific product and go to a page to purchase it.
Informational keywords are for helping …