Social media, the main source of news?
When first looking at developing social media content for your school, it’s best to start looking at why people are on there in the first place. The answer is simple, they’re there for engaging content. Social media has now become the main source of news for many, whether it be on Facebook, Twitter or even Snapchat. Either way, it’s clear that social media has students and parents (as much as they’d hate to admit it) captivated, so if your school is ignoring it, you may be missing a vital part of your communications strategy.
It’s a part of us
Like it or not, social media has integrated into many people’s daily lives, some argue it has even become an addiction. For example, 75% of university students admit to being on Twitter “all the time” (Source: TopUniversities.com) and are even using the micro-blogging site as a forum to share content, encourage debate and answer …