Before you ever begin to create a product video, you need to have your video strategy in place and understand exactly who your customers are. To do that, you must think through exactly how you plan to use each video, who is watching these and where they are consuming your content.
Obviously, product page videos need to showcase various aspects of your product to potential customers that they couldn’t see in a static photo, but these people also need to see themselves in your videos.
For fashion retailers, that may mean using models to show how a product looks when walking down the runway with all eyes on them. For online stores selling outdoor recreation items, it may be best to show a product in use on a camping excursion with a beautiful background of lakes and mountains.
49% of online shoppers say not being able to physically touch a product is one …