Digital Marketing

How to Develop a Content Marketing Strategy, Themes and Topics [Video]

To be strong in your strategy component, you need to have a written strategy. So only about 40 percent of B2C marketers and 37 percent of B2B marketers have a documented content strategy.

The fundamental purpose of your content marketing strategy is quite simple: It’s about drawing a clear path from your business and marketing goals to the content you create. It’s as simple as that.

So your content marketing strategy should focus on your core business and marketing goals and how content can help you achieve them.

[RELATED: 3 Core Elements of a Content Marketing Strategy]

Creating a strategy statement

We recently revised our own strategy and we started with a content marketing statement.

Full disclosure: We completely stole this exercise from Kristina Halverson. She literally wrote the book on Content Strategy for the Web, and if you haven’t read it, I highly recommend it.

So, your strategy statement should look at the following elements:

Watch/Read More
Digital Marketing

Aesthetics! In demand but not often understood, having a good designer work on your website or assets is essential for your company's success. What do you do when an inciting tweet takes you to a janky website? You click away ASAP. In this episode, host Christopher Tompkins sit's down with Natalie Sharma, a digital design consultant and the founder and creative director of Pixetal, to talk about how design and success go hand in hand. How much does a fully designed website cost? Do you own what a designer makes for you? These questions and more are answered in this episode! --- Connect with The Social Marketing Academy: --- Connect with Christopher Tompkins: --- Connect with Natalie Sharma and Pixetal here: --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: