To be strong in your strategy component, you need to have a written strategy. So only about 40 percent of B2C marketers and 37 percent of B2B marketers have a documented content strategy.
The fundamental purpose of your content marketing strategy is quite simple: It’s about drawing a clear path from your business and marketing goals to the content you create. It’s as simple as that.
So your content marketing strategy should focus on your core business and marketing goals and how content can help you achieve them.
Creating a strategy statement
We recently revised our own strategy and we started with a content marketing statement.
So, your strategy statement should look at the following elements: