Digital Marketing

How to Create New Business Through Content Marketing with Joe Pulizzi [Video]

A Bit About Joe

Joe Pulizzi is a content marketing evangelist, speaker, author and founder of Content Marketing Institute which is the leading content marketing educational resource for enterprise level brands. He writes one of the most influential content marketing blogs in the world, and also writes for and LinkedIn.

Tune in at the 5-minute mark to find out more about Joe’s background.

Stepping Away from Working with “the Man”

Joe spent time cutting his teeth in the marketing industry at Penton Media, the largest independent business publisher in North America. While there, he ran the content marketing group and spent a lot of time working with customers who didn’t want to go the traditional advertising route for their businesses and so he decided to go out on his own.

Joe put together a 40-page strategic business plan by researching and approaching mentors who were business owners.  However, once he started his company, he never looked at it again!

What he learned from this:

  • Write …
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