A decade ago, Software-as-a-Service (SaaS) wasn’t a part of our vocabulary. Today, this seamless subscription software is as ubiquitous as the cloud and is utilized by businesses across industries for its ease of installation and numerous capabilities.
Yet, as practical and beneficial as SaaS is, it’s not the easiest product to market.
SaaS marketers must take a different approach than traditional promotional teams to reach their core audiences and engage existing users to renew their subscriptions with an intangible service offering.
With that goal in mind, let’s take a look at how you can create an effective SaaS marketing strategy.
SaaS marketing has different challenges to overcome
Marketing is always evolving, but typically relies on capturing the consumer’s interest at the top of the sales funnel with your product and enticing them down the path to purchase. With SaaS marketing, however, marketers have different challenges to overcome to stand out in the B2B landscape, including:
Product:First and …