Social Media Marketing

How To Create an Effective SaaS Marketing Strategy [Video]

A decade ago, Software-as-a-Service (SaaS) wasn’t a part of our vocabulary. Today, this seamless subscription software is as ubiquitous as the cloud and is utilized by businesses across industries for its ease of installation and numerous capabilities.

Yet, as practical and beneficial as SaaS is, it’s not the easiest product to market.

SaaS marketers must take a different approach than traditional promotional teams to reach their core audiences and engage existing users to renew their subscriptions with an intangible service offering.

With that goal in mind, let’s take a look at how you can create an effective SaaS marketing strategy.

SaaS marketing has different challenges to overcome

Marketing is always evolving, but typically relies on capturing the consumer’s interest at the top of the sales funnel with your product and enticing them down the path to purchase. With SaaS marketing, however, marketers have different challenges to overcome to stand out in the B2B landscape, including:

Product:First and …

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Social Media Marketing

Are you taking full advantage of Instagram Guides? Wondering how Instagram Guides can help you curate gift guides, product catalogs, or educational resources? Learn how to create and reap the benefits of Instagram Guides, with this tutorial from Instagram expert Natasha Samuel. Discover the three types of Instagram Guides you can create, how each type benefits your business, and get inspiration for using Instagram Guides to market your business, products, and services. Finally, find out how to add posts or video to your new Instagram Guide, and how to add content after you’ve published your Guide. 🔔 Subscribe for More Social Media Marketing Tactics --🚀 Visit Natasha’s Website for More Instagram Marketing Tips-- 🎧 Subscribe to The Social Media Marketing Podcast--💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: Intro00:20 What Are Instagram Guides?01:15 The Benefits of Instagram Guides01:31 3 Types of Instagram Guides02:38 Places Guide Ideas for Businesses03:01 Product Guide Ideas for Businesses03:39 Post Guide Ideas for Businesses04:01 How to Create an Instagram Guide04:24 Selecting a Cover for Guides04:58 Creating Titles and Descriptions for Guides05:18 Editing and Publishing Guides05:50 Sharing Instagram Guides06:05 Tips for Guide Creation06:57 How to Share Videos to Your Guides#SocialMediaMarketing #InstagramMarketing #InstagramGuides