Ever wish you could fly?
The participants in Redbull's Flugtag series do, and the most dedicated ones are successful. I'm referring to one of the best examples of video marketing out there, an annual, worldwide flying machine competition hosted by Redbull. It might sound like crazy content to have, but it pays off for Red Bull in spades. The videos of teams crashing off piers are viral, and the brand has over seven million subscribers on YouTube.
Every brand that is investing in video marketing wants to achieve this kind of engagement. However, unless you have Red Bull's budget, creating an asset that generates that kind of buzz may seem impossible. How do you create something that fantastic with a small budget? To create a video that gets a positive response from your audience, you need to allocate a substantial volume of your spend to your video marketing, correct?
The surprising answer? No. I don't associate highly engaging videos with …