Social Media Marketing

How To Craft a Successful Social Media Content Strategy [Video]

The evolution of social media has given brands the opportunity to connect with their audience like never before.

For us, this means the ability to further our brand presence and voice, drive sales, and direct traffic all through utilizing our social media channels as an extension of our site.

Building a successful social media content strategy is more than just posting on every platform—it’s all about determining which platforms align best with your business.

There are so many different channels out there and more constantly popping up. (Seriously, it’s exhausting!)

Test what platform works best for you

My advice is to test out each platform and make it your goal to find a select group of social media channels that will really make an impact for your brand and drive ROI.

Take TikTok, for example. It’s one of the newest channels with huge potential for reach.

But when we tested it out as a new channel for AppSumo, it didn’t give us the ROI we hoped for. …

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