If you are reading this, then you probably figured out the massive potential of having a content marketing campaign.
Paid advertising was a widely accepted internet marketing strategy initially. But today, more than 200 million people have installed ad-blocking software which goes to show how frustrated users are with advertisements.
This is why today, 88% of B2B marketers use content marketing in their marketing strategies.
If you haven’t already heard, videos are the new kings of content marketing. By 2022, video will account for 82% of all consumer internet traffic, according to Cisco.
So now comes the tricky part. Knocking on your boss’s door and pitching in your idea. We get it, it can get quite overwhelming.
Your reputation is on the line here.
The last thing you want is to be laughed out of his …