In episode 315 of the weekly Hump Day Hangouts by Semantic Mastery (https://www.youtube.com/watch?v=_erJCVtiTZQ), one viewer asked how to convince someone to do Google paid ads, content marketing, and backlinks to get leads from a new source.
The exact question was:
2) How to convince someone that does paid ads (gmail, youtube, search ads) and little content marketing and backlinks to add new source of some site and get the leads through a new source?
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