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How to Convert Blog Readers Into Customers [Video]

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How to Convert Blog Readers Into Customers

You have all this blog traffic, but none of these readers are really turning into customers. So what should you do? Should you invest less money in blogging? Should you spend less time on blogging? Of course not. Today, I’m going to teach you how to convert your blog readers into customers.

RESOURCES & LINKS:
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Upwork: https://www.upwork.com/
HelloBar: https://www.hellobar.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
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This is my homepage. I’ll go to the blog so you can end up seeing it. And over the years, I had the same issue that you’ve had. I get roughly nine million visitors a month, but majority of them weren’t converting, until I learned how to convert those readers into customers.So I’m going to break down how I convert blog readers into customers and how you can do the same.

The first thing I want you to do is make your first blog post a call-to-action for whatever product or service you’re selling. But because if you’re I’m services, I sent it to a lead form.

The second thing I want you to do is have a call-to-action at the very top of your blog that asks people, hey, do you just want the, let’s say you have a blog on fashion. You could have a question here that says I want to learn about, and then they can have any other fashion categories, or, and I’m just refreshing the page so it shows up back to how it originally was, or what you can just do is have a message here saying, do you want to check out my favorite fashion device? And you can have a message here that says, yes, I want to see it. No, thanks, I just want to read more fashion advice or I want to learn more about fashion. And then if they click the note thanks, they can go to the categories that I showed and then they can drop down to anything they want, or if they didn’t click no, thanks, and they click yes, again, send them to the product page.

The third thing I want you to do is add a top bar like I have on the Neilpatel.com website. As I scroll, that bar scrolls with me. And this right here, if they click yes, takes them to the consulting page. Yours will be about your product, your service. And then if they click no, you can either close it or you can take them to another page.

Then the next thing that you’ll notice that I have is if you go into a blog post page.Some are to have a top bar, I also have a bottom bar. This is the next thing that I want you to do. And they just click the call-to-action. Boom, take them to the product page or service page. And what we found here is if you have a service offering, we got an extra 30% increase in conversions by having the lead form right then and there, versus sending them to the consulting page when we tested it out at the bottom.

The next thing I want you to do, and you’ll also notice it on this post, within your blog posts, have call-to-actions for your product or service. You click it, boom, lead form.

The next thing I want you to do is within your sidebar, some people with their blog posts, they just want the full content, I recommend that you have a sidebar. Your sidebar should have multiple call-to-actions that sell your product or service.

And you’re probably wondering at this point, Neil, I don’t have money to hire a custom developer to do all this. How can I do all this without spending an arm and a leg? Well, you can get really affordable developers from Upwork for a few hundred dollars.

Believe it or not, they can do most of this stuff for you. Or if you want to use a tool, you could end up using hello bar.com. And hello bar is a tool that lets you do a lot of this stuff for free, like the top bars and stuff like that. And you can find it @hellobar.com.

Another aspect that I want to teach you, and this is the bonus that I have for you today is, if you actually go, I’m going to Google the term SEO company because people who type in SEO company are my ideal clients.

You’ll notice that I rank, and I have a blog post on the five best SEO companies for whatever date, the year I’m in. And as someone scrolls and reads this, right? And they’re like, all right, number one, number one, my company. And then boom, that sends someone to an ad agency or my ad agency.

The point I’m trying to make here is, you can also create content that drives people to your lead pages as well. So make sure you add call-to-actions for your service offerings as well. And I have here, I’m testing this. It’s actually not working too well. I hope you enjoy reading this blog post.

I hope all this helps you out.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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Categories
Online Marketing

The Painful Truth About SEO [Video]

SEO used to be simple, you write an article on a topic and over time you get rankings, you get some traffic. Even if you're not on page one, it wasn't that competitive, and you get results. But now with over a billion blogs on the internet, SEO has become super competitive. Just think about that. That's roughly one blog for every seven people. And the way you get traffic, and the method you use to get those rankings has changed. Today I'm going to break down the painful truth about SEO, and how you can succeed in today's market.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________So how do you get traffic in today's world? Well, it really is all about the long tail. And I want to show you the Neil Patel blog, so you can see, for example. How to read your website source code, and why it's important. The keyword here, I'm going after not just website source code, I'm going after reading your website source code. So let's type in, how to read website source code. And as you can see here, if you look at the searches, not a ton of searches it'll load soon enough and you'll be able to see. But it's something better than nothing, 10. And then when you look at a term like source code, website source code, you got 480 searches. And if you go after, website code maybe there'll be a little bit better. You have 8,000 searches. And the list goes on and on, and if you keep scrolling on the Neil Patel blog, you'll see this the eight most important conversion rate metrics you should be tracking. 25 marketing books, you should be reading this. One's a little bit more generic marketing books. You know how to leverage testimonials in paid campaigns. And I'm just showing you how to use testimonials not just in general, but in your paid advertising campaigns. And Google ad-words certified, right or certification, Instagram story highlights on a brand account. I'm getting very specific with my content. And let's take this one as an example of Instagram story highlights. So here I'm on Ubersuggest, you can just go to Neil Patel. I'll actually go neilpatel.com/ubersuggest. And let's type in the keyword, Instagram story the highlights, Instagram story highlights. And I'm searching in English United States, 3,600 searches per month. And what I want you to do is start looking for longer tail keywords. So for example, if I have something on, let's dive a little bit deeper Photoshop, right As you can see here, this article is on Photoshop classes. And let's go back to Ubersuggest, and let's type in photo shop classes Instead of just optimizing for head terms, IEX Photoshop classes. I want you to look for a long tail terms, Photoshop classes online, Photoshop classes near me, Photoshop classes online for free, Photoshop classes for beginners. And there's other related, you know terms as well. But as you can see here, I'm going for long tail terms. So what I want you to do as an Ubersuggest is typing keywords that you may be going after. If I type in Photoshop, because a lot of micro marketers needed deal with design tools and editing images for blog posts or social media. You can see that is Photoshop free Photoshop online, download Photoshop, Photoshop remove background, Photoshop elements. I would start writing articles on all these detailed terms like, how to resize images in Photoshop, how to remove your background using Photoshop. By doing this you'll generate more traffic, by optimizing for all the long tail terms. And it may not be something that is appealing and is what you want to do. But that's how you succeed in the world of SEO today, in which you need a right a lot of traffic, or content around these long tail terms. If you want tons and tons of traffic. And by doing it I'll show you what ends up happening to your traffic. If you look here this is the neilpatel.com, Google analytics. I'm going to end up showing you real time stats, let's click on real time. Hopefully it loads soon, got a lot of data. Let's go to global, and let's go to real time. You can see here 1,962 people on my website, right then right now. All because I'm writing all this long tail content. That's how you win in the game of SEO in today's world. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Online Marketing

Stephen Kruger, Director at TonnUp on the reasons behind this South African agri-tech startup an online trading platform that aims to shake up the local commodities market by helping farmers market and sell their agricultural products within a structured and transparent environment. The platform aims to empower South African farmers to take control of the pricing, marketing and distribution of their own products at a fraction of the cost of existing mechanisms