In today’s crowded market, it’s more important than ever to make sure that you’re effectively reaching the largest audience possible. An important component of this is growing your online and offline brand presence. But how do you effectively tie and track all of your online and offline marketing together to see the big picture?
Find out in the latest ‘Lunch Hour Legal Marketing’ #podcast as Gyi and Conrad dive into the ins and outs of your multichannel marketing efforts.
#onlinemarketing #branding #brandawareness #legalmarketing #law #lawfirm
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Follow Conrad: https://twitter.com/ConradSaam
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Lunch Hour Legal Marketing is part of the Legal Talk Network. Find more great legal content at https://legaltalknetwork.com/
00:00 – LHLM Listener Questions
00:31 – Tracking Online & Offline Marketing
01:58 – Why You Can’t Track Everything
03:45 – The Balance between Attribution & Brand Building
04:55 – Measuring Direct Response Marketing
06:34 – Data Informed, Not Data Driven