Social Media Marketing

How to Conduct a Social Media Audit [Video]

In this blog I'm going to share with you how you conduct a social media audit. 

We're at the early stages of the year and you should be thinking about your social media strategy. 

But you can't truly undertake a social media strategy until you've completed your social media audit. 

So what's involved? 

1 – Undertake a brand and a governance audit of all your social networks 

That means looking at whether your brand is seamless and consistent right across all social networks? 

Looking at profile photos, header and banner photos and also looking at the imagery. 

Perhaps you're going to update your visual brands for this year. 

2 – Look at a best practice checklist

Understand if you are adhering to best practice across each social network. 

Remember they change all the time. 

Facebook, Instagram, Twitter, TikTok, LinkedIn, they're always introducing new platform updates, so make sure that you are adhering to those. 

3 – Governance

Who has access to your social networks? 

Do staff or …

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Social Media Marketing

Want to create TikTok videos for your business? Looking for an easy-to-follow tutorial? TikTok expert Keenya Kelly shares how to easily make TikTok videos that grow a following. You’ll learn Keenya’s process for recording, publishing, and optimizing TikTok videos from start to finish.Find out how to choose the right hashtags, how to set a cover thumbnail and a text cover overlay, and more. Finally, you’ll discover a hack to republish successful videos from your profile.🔔 Subscribe for More Social Media Marketing Tactics --🚀 Visit Keenya’s Channel for More TikTok Tips-- 🔗 Find Resources and Tools Mentioned In this Episode-- TikTok Strategy: A Content Road Map for Businesses: 🎧 Subscribe to The Social Media Marketing Podcast--💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: Intro00:34 Recording Process01:20 Writing a Captivating Caption01:45 TikTok Hashtag Strategy02:46 Creating a Cover Image03:14 Publishing TikTok Drafts03:43 When Should You Publish TikTok Videos?04:20 TikTok Hack for Slow Days#SocialMediaMarketing #TikTokMarketing #TikTok