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How to Come Up With Content Ideas That Drive Traffic [Video]

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How to Come Up With Content Ideas That Drive Traffic

There’s so many topics that you can be blogging on, but how can you pick blog post topics that consistently generate more traffic? Today, I’m going to break down how to come up with blog topic ideas that consistently generate traffic.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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Now first off, what I want you to do is go to Ubersuggest. So, neilpatel.com/ubersuggest and I want you to put in your domain name. If you don’t get a lot of traffic, well, you can put in one of the competitor domain names, see what they’re blogging on. But I recommend that you first start off by putting in your own domain name.

So when you put in your URL, it’ll allow you to analyze your competitors. And you’ll see a list here at the top, you see I see Forbes, Word Stream, Neil Patel, which is mine. Searching Journal, HubSpot, Hootsuite.

So what I want to do now is scroll down and you want to look at key word gaps. Keyword gaps shows you all the keywords that your competitors rank for, that you don’t rank for. And you want to go through the list. And once you export ’em, you’ll have a list of keywords that you can include in your blog posts.

And then what I want you to do if you actually don’t have this, actually a quick step you can take is you just google Ubersuggest Chrome extension. It’s the first result here. You can install it and then that way, whenever you do Google searches like I did, you’ll end up getting the traffic estimation right here which is the estimated visits for that specific URL.

The more end-up you can get, the better you can be. The better you can separate yourself from the other competitors, the more likely you are to rank.

So when I go through the process of writing content for neilpatel.com, part of the content that we create is advanced expert content.

But 40% of the time, what we do is we use this process that I broke down in Ubersuggest where. Let me go back to Ubersuggest, I can’t find the tab. Either way, where we use a keyword gaps, like I showed you to write content on stuff that gets a lot of search traffic.

Like how to’s, how to change a toilet, how podcast advertising works. And then 20% of the time we update our old content because that way, Google wants to rank fresh content. So anything that’s outdated, just make sure you’re updating it.

If it has any outdated information, change it. If there’s anything irrelevant, change it. If that topic’s no longer relevant, EX talking about how MySpace is a popular social network. You can either delete the posts and 301 redirect it to maybe a post on Facebook. And then you would want to try to make your content better over time.

When I say update it, maybe there’s images that you can include. Maybe there’s videos that you can include to get your message across better. And then the other 30% of the time, I promote the content. As I mentioned, don’t forget the marketing in content marketing.

So that’s how I create content that drives traffic. I really go and dig deep, see what my competitors are ranking for that I’m not.

That’s what the keyword gaps is all about. And then I create content around that topic.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/7l5btHy2rxQ

#ContentMarketing #SEO #DigitalMarketing

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The Easiest Way to Get More SEO Traffic [Video]

What if there was a easier way to get SEO traffic to your website than writing thousands and thousands of articles? Today I'm going to break down the easiest way to get SEO traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________As you can see on my screen here, I'm logged into my Google Search Console. And I want to show you something really interesting. If I click the NEW button so I can filter more, I can go to Search appearance, then click on Videos. This is going to show me how much traffic I'm getting from things like videos, right, because I filtered down.So over the years, I figure that, hey, I need to stop producing just content to get quote-unquote traffic. I need to get more relevant traffic because I don't really help people with Instagram marketing from a business standpoint, but my ad agency NP Digital does help with things like SEO tools or growth hacking. So we started focusing on videos that don't just bring traffic, but bring quote-unquote our ideal customer. Nonetheless, as you can see here, I've gotten quite a bit of clicks from Google just from video SEO. And I also have Ubersuggest, so that helps with that. "How to Track and Improve Your Rankings." Again, doesn't have the volume that, let's say, Instagram followers has, but it can bring the ideal customers. That can help me generate more sales and more revenue for my ad agency. But the key is I don't just publish my content on YouTube. I'm also publishing it on my own website, and it's driving a lot of traffic. I have content on WordPress, daily SEO tasks. I even have reels that I've been testing on YouTube, or shorts as they would call it on YouTube. Instagram's more reels. And I just produce tons of video content each and every single week. And I don't really do much to optimize it, right? I'm using all the code. I'm just making sure how's my site, how's all the schema markup, stuff like that. Lets Google know what type of content I'm using. But the point I'm trying to make is just go and create video content and publish it on your blog. It's not that competitive. You can rank for a lot of stuff because what Google's doing is they're including it in the results, so not only do you have a chance of ranking for text, but, hey, there's not as many people creating videos, so it's not as competitive. And what I would recommend that you do is do your keyword research. So if you go to app.neilpatel.com, and you're just like, "All right, I'm in the digital marketing space." So you can go load up the Ubersuggest tool, which you can find at app.neilpatel.com, and you can type in keywords related to anything. So I can type in digital marketing. And once you type in keywords like this, you'll see the search volume. Don't worry about the SEO difficulty or the CPC. Typically, though, the higher the CPC, the more lucrative that term is going to be. And go create content all these popular terms. You can even create a video on digital marketing agency, digital marketing jobs, digital marketing company. So in essence, what you want to do is you want to view all the keyword ideas, continually find more and more keywords that have good volume and high CPC. So digital marketing agency, way higher CPC than a lot of the other keywords here, which is great.And once you find the keywords that you like, you can just keep track of 'em. So I would add agency, company, digital marketing company, let's see, services, strategy, courses. I would add those to a list. So in Ubersuggest, you can add it to a list. And I can create a list. Let's go create a new one. So I can create one on YouTube video ideas. I click plus. And now those keywords are going to be added to this keyword list than I can get in the left-hand navigation side. So then I can keep track of all the keywords that I need to go and create a YouTube video on. And if you just leverage this simple strategy over time, you can keep getting more and more traffic. So it's not just about going after volume. You want to go after volume with high CPCs that are related to your business. And don't forget the related to your business part because if you do that, then you'll get the views of the right audience and convert them into customers. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/IHl9xb9VmJw#SEO #ContentMarketing #DigitalMarketing

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