Digital Marketing

How to Choose the Right Google Category for Your Business [Video]

Cheap and easy Video Content Marketing

Did you know that selecting the right primary and secondary Google My Business (GMB) categories can make a huge impact on your online local visibility?

With more than 3,000 business categories to choose from, as well as categories regularly changing, we know that it can be hard to select the best category every time.

Whether you are a new business owner, a business owner who just discovered GMB or a business owner who is looking for different online results, we wanted to share some quick tips that will help you choose the best GMB categories.  

1. Focus on Your Goals

You will want to be extra careful when setting up your primary business category, as this is most important in Google’s local search algorithm.

This means that there is more value associated with the primary category, so you are most likely to show up when a customer is searching locally for your service.

When choosing this category, we recommend browsing all …

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Digital Marketing

How to Analyze Site Visitor Engagement With Google Analytics Reports Videos [Video]

Do the people you send to your website find what they’re looking for? Looking for insights to improve the customer journey? Measurement marketing expert Chris Mercer shares three Google Analytics reports that show how people engage with your website. You’ll discover how to use Bounce Rate, Pages per Session, and Average Session Duration metrics to […]