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How to Choose an Effective Bidding Strategy for Google Search Ads in 2021 [Video]

How to Choose an Effective Bidding Strategy for Google Search Ads in 2021

Is there a great bidding strategy for e-commerce and lead generation? Yes! But it will strongly depend on your business and goals. So, instead of giving you a one-size-fits-all bidding strategy, we’re going to discuss the best strategies for your business, the pros and cons to each, when to use them, and some “side effects” you’re going to have with each strategy.

Buckle up! Get ready to take notes because in this video, John and Kasim discuss the different bidding strategies you can use and how to make the most out of each:

Target CPA
Target ROAS
Maximize Clicks
Maximize conversions
Maximize conversion value
Target Impression Share
Manual CPC

Shoutout to Rob Sanders who left a comment on one of our videos and inspired us to create this video.

Got any questions? Ask us in the comment section below!

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Related Videos:

Why isn’t my Google Ads campaign performing?! – https://www.youtube.com/watch?v=oqkCrVDWy0g
6 sneaky ways to use paid traffic to steal from your competitors – https://www.youtube.com/watch?v=8xKAAqhvGG0
How to calculate your profit inside of Google Ads – https://www.youtube.com/watch?v=Y-tt-zliYA4

Google Ads Playlist:
https://www.youtube.com/watch?v=H35ujYUvIaQ&list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy

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Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

Interested in learning Google Ads? Check out our course! https://youvsgoogle.com/
Click by click instruction covering everything you need to build, launch, and manage a high-performing Google Ads campaign.

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