Today, we’re going to be talking about additional marketing channels. The ones outside of Facebook Ads, Google Ads, or even Bing Ads. They’re all great and we cover those in our previous lesson. But today, we’re going to be covering other marketing channels.
RESOURCES & LINKS:
Download the assets mentioned in this video: https://neilpatel.com/training/
eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG
Crazy Egg: https://www.crazyegg.com/
And one of your highest converting marketing channels, if not your highest marketing converting channel, is going to be email. Your email funnel and your workflow is going to be complex over time, but you don’t need to worry about this in the beginning. We’re going to start you off really simple. And over time, you can continually add to your email sequence your flows.
The easiest wins with email are cart abandonment. Someone going to your checkout page and not buying, getting them back in, in essence, getting them to buy. Typically, you can get a …